More water inspiration.

A Trow Price ad by Psyop called 'ink'.

http://vimeo.com/2936069

Personally I adore the animation in this. The inky feel of the water was an Idea for how the kelpies could move and interact when in the water and not above the surface. We felt that perhaps when the kelpies are below the surface they could almost become the water, and this piece definitely confirmed that this could be approached in some very creative ways. Also how the lines move, flow through the water and  eventually merge into the waves and fading out also allowed us to consider using line as a way to connect the kelpies to the water, and additionally adding a 2D feel to the piece.